Legal and Privacy
We at 21st Century Arcade, along with our affiliates, parents, subsidiaries and related companies (collectively, “21st Century Arcade”), respect your concerns about privacy, This Privacy Notice applies to personal information we collect on 21stCenturyArcade.com or any web site owned, operated, licensed or controlled by 21st Century Arcade (the “Web Site”) on which we have posted this Privacy Notice. This Privacy Notice describes the types of personal information we may collect on the Web Site, how we may use the information, and with whom we may share it. How We Use the Information We Obtain We may use the information we obtain through the Web Sites to: • Create and manage your account; • Offer and provide products and services to you; • Communicate about, and administer your participation in, special events, programs, surveys, contests, sweepstakes, and other offers or promotions; • Send information to others; • Respond to and communicate with you about your requests, questions and comments; • Manage your application for employment with 21st Century Arcade and contact you in connection with potential employment opportunities; • Process claims we receive in connection with our products and services; • Operate, evaluate and improve our business (including developing new products and services; managing our communications; determining the effectiveness of our sales, marketing and advertising; analyzing and enhancing our products, services and Web Sites; and performing accounting, auditing, billing, reconciliation and collection activities); • Perform data analyses and other processing (including market and consumer research, trend analysis, financial analysis, anonymization, encryption and tokenization of personal information); • Protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; and • Comply with and enforce applicable legal requirements, relevant industry standards and our policies. In addition, we may use information collected online through cookies, local shared objects (also known as "Flash cookies"), web beacons and other automated means for purposes such as (i) customizing our users’ visits to our Web Sites, (ii) delivering content (including advertising) tailored to our users’ interests and the manner in which our users browse our Web Sites, (iii) marketing, (iv) demographic research and (v) managing our business. We may supplement data we collect through automated means with information about your location (such as your zip code) to provide you with content that may be of interest to you. We also use this information to help diagnose technical and service problems, administer our Web Sites, identify users of our Web Sites, and gather demographic information about our users. We use clickstream data to determine how much time users spend on web pages of our Web Sites, how users navigate through our Web Sites, and how we may tailor our Web Sites to better meet the needs of our users. Information We Share We do not sell or otherwise share personal information about you, except as described in this Privacy Notice. When you post a comment on our Web Sites, third party social network services or blogs, we may publish your name and/or user ID thereon with your comment. We share personal information with third parties who perform services on our behalf based on our instructions. These third parties are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. We also may share the personal information we obtain with our affiliates, franchisees and joint marketing partners. We also may disclose information about you (i) if we are required to do so by law, regulation or legal process (such as a court order or subpoena), (ii) in response to requests by government agencies, such as law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation). How We Protect Personal Information We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. Notwithstanding the aforementioned protections, 21st Century Arcade makes no representations, warranties or conditions or any kind, express or implied, with respect thereto.